Pardot

A powerful B2B marketing automation tool to help marketing and sales and marketing teams find and nurture the best leads, close more deals, and maximize ROI.
Automation rules in Pardot allow you to perform specific marketing actions based on pre-defined criteria that you specify and to target customers based on their specific attributes.

The Website tracking Code helps you track the activities of your website. This Tracking Code analyses all the activities of the visitors on the website and understands the history of the visitors.

Pardot’s SEO and Keyword Tools help track the site’s rank in search engines like Google and Bing for the keywords used in the business content. It helps the marketer to know the ranking of the keywords, the average cost-per-click for keywords in Google Adwords.